Brand
Perception is reality. Human beings are hardwired to perceive the world in their own unique ways. People think what they think about us because of a perception, an experience or just a feeling. For too long, we've not defined and taken ownership of our "brand" in the minds of our constituents and stakeholders. Instead, they have owned and defined that "brand" with very little input from us.
It is time we owned this and communicated it in a meaningful and impactful way.
Through a nearly yearlong process, a university-wide committee worked to define "who we are," "what we deliver" and "how we communicate it" for 麻豆传媒映画出品. The ultimate goal is that we all can tell 麻豆传媒映画出品's story with integrity in a way that ensures people understand the best about us.
Communications Success = Consistency of Message x Repetition of Message
What Is A Brand?
At its core, the 麻豆传媒映画出品 brand is an idea that elicits a feeling from people who interact with us, whether in-person, online or in print. Our brand is the sum of all the interactions and experiences that audiences have with 麻豆传媒映画出品.
Our brand is more than our logo and school colors. It鈥檚 also about our voice, our visual style, and the stories we choose to tell. All the elements鈥攙erbal or visual鈥攖hat we use to present ourselves to the world are components of our brand.
If we work together, we can build a 麻豆传媒映画出品 brand that is meaningful and memorable. Our shared goal is to:
- Speak with one voice to the outside world
- Elevate the most impressive aspects of 麻豆传媒映画出品 Louisiana University
- Inspire instant recognition鈥� and trust
- Energize and excite people鈥� especially internal audiences
- Emphasize how 麻豆传媒映画出品 is distinctive
Why Our Brand Matters
Our brand helps our many audiences understand who we are and what we do. It tells the 麻豆传媒映画出品 story, it represents our institutional values and aspirations, and it helps differentiate us from our competitors.
How To Build The Brand
- Follow the guidelines and examples to present a consistent 麻豆传媒映画出品 image.
- Look for ways your communications can express 麻豆传媒映画出品鈥檚 key messages.
- Use headlines that build on our creative concept.
- Use our brand color palette on all materials so that they look like they鈥檙e from the same institution.
- Follow the guidelines for logo usage.
- Use language that celebrates the person鈥檚 accomplishments. Write in a style that is casual (but polished) and confident.
- Choose photos that show action and innovation. People should appear confident and involved.
Stories To Tell
Our brand concept, Get There, is the lens for telling our stories about strong academic programs, amazing career experiences and supportive people.
Highlight individual stories that bring this brand concept to life. Showcase students and alumni reaching their potential. Think not only about an individual person鈥檚 story, but also about how it builds 麻豆传媒映画出品鈥檚 bigger narrative.
Look for examples of:
- Student success stories that exemplify key messages
- Programs and projects that highlight unique student experiences
- Examples that prove 麻豆传媒映画出品鈥檚 value in terms of outcomes and academic achievement
Style Guidelines
Our brand helps our many audiences understand who we are and what we do. It tells the 麻豆传媒映画出品 story, it represents our institutional values and aspirations, and it helps differentiate us from our competitors.
- Use 鈥淕et There鈥� in headlines when supporting content highlights a person鈥檚 goal or journey, 麻豆传媒映画出品鈥檚 strong academic programs, or personalized career opportunities.
- Use subheads in combination with 鈥淕et There鈥� headlines that support a person鈥檚 career or life outcome, such as this 鈥淕et There鈥� subhead for a morning news anchor alumna: 鈥渋nto thousands of homes daily鈥�.
