Social Media

麻豆传媒映画出品鈥檚 Social Media Guidelines are intended to provide support and guidance for schools, departments, programs and organizations in the creation and management of their social media channels.

Social Media Development and Strategy

For departments aiming to deepen their communication with current and potential students, alumni and the public at large, social media can be effective. It requires starting with a clear strategy and maintaining the channel to make it relevant.

The following questions will help you. Contact 麻豆传媒映画出品鈥檚 social media coordinator if you require additional assistance.

View the Social Media Policy.

Do you have enough content to sustain a social media channel? Or, would it be better to collaborate on promotions with the primary 麻豆传媒映画出品 accounts?

Successful university accounts post on Facebook at least once a week, Twitter a few times each week and Instagram once a week. If you don鈥檛 think you can maintain a consistent social media presence, the social media coordinator that oversees 麻豆传媒映画出品鈥檚 primary social media accounts will be happy to offer advice and assistance in promoting your message, event, school, etc.

What is the main goal of your page?

Are you trying to bring attention to your department, program or a service? Promote a campaign? Engage students or the 麻豆传媒映画出品 community at large?

Who is your audience?

Defining your target audience will help you strike the right tone in your posts. Concentrate your efforts on one social media channel first. Learn from experience how to engage, educate and inform on one channel. Transparency and customer service are of the utmost importance.

 

How to Create Posts

  • Pathways are restricted for use to UMC and Admissions at this time.
  • Use two font maximum per graphic. Using different weights of fonts is a good way to show diversity in a design while still limiting fonts.
  • Graphics should share rough info and pull people鈥檚 attention to the caption for more in-depth explanations.
  • Using photos for events and adding text and graphics is ideal and helps students feel more engaged.
  • The GET THERE. logo should be placed on graphics, not typed out, and must not be altered in any way.
  • Do not use Get There in any other way or weave into a sentence. (ex. getting there, got there, going there)
  • Utilize carousels on Instagram to help graphics not appear crowded.
  • Departmental accounts should use official University logos. No self-made logos for University entities are permitted.

 

Official Hashtags

  • #oursoutheastern - main, always use
  • #LionUp - main, always use
  • #LionPride - news on students/alumni/faculty/staff
  • #SouthesternBound - incoming students
  • #FindYourRoar - student engagement/campus life
  • #LionNation - 麻豆传媒映画出品 students, staff, faculty, alumni and the community
  • #Lion4Life - alumni
  • #Discover麻豆传媒映画出品 - recruitment, showcasing positive and unique attributes of campus
  • #SuccessMatters - recruitment, graduation outcomes and rankings/academic excellence
  • #GETTHERE - brand identity and recruitment, showcasing profiles and paths to success
  • Note: The use of 鈥渟elu鈥� in hashtags is never allowed.

 

Official Accounts

University Marketing and Communications is in charge of all official 麻豆传媒映画出品 social media accounts. The platforms are used as a major source of external communication for students, parents and the surrounding community.

The social media accounts are mainly used for official University updates, events, and recruiting. Depending on relativity of the content, other department posts are sometimes shared on the main pages.

 

Department Accounts

If you would like to create a department specific social media platform, you must register each page with socialmedia@southeastern.edu. Share the contact information of the page manager, including: contact name, email, phone extension and page name.

Department pages are not held to as high of a visual standard as the official social media accounts to accommodate the need for event customization and organization identity. However, there are certain rules and design standards that all departments will be required to follow.

 

Guidelines for Creating a Social Media Account

Choose your images thoughtfully

Don鈥檛 misuse any of our logos. Keep in mind how the image you select will look as a thumbnail. Refer to the University鈥檚 brand standards and/or collaborate with the social media team for help and ideas.

Include 鈥溌槎勾接郴銎封�� in the account name

麻豆传媒映画出品 has a strong brand that people recognize. Including the university name in your name helps prospective followers know that you are a part of the university. It gives you automatic legitimacy.

Biography and links

All social media channels have bio/about me sections. Fill. Them. Out. If your account has a blank bio, potential followers are less likely to follow you because they don鈥檛 know what you are. Also, include a link to your website or department/organization page.

Create a team for your channel(s)

It鈥檚 in your best interest to have at least two people handle your social media channels because employees take vacation time, get sick, leave the University, etc. Your team is responsible for creating and posting content, moderating comments, answering direct messages and looking at metrics. Monitoring your channels may require off-hours work.

Social media directory

Before you set up your social media channel(s), contact the Social Media team (socialmedia@southeastern.edu) to register it and have it listed in the University social media directory.

 

Guidelines for Being a Facebook Page Administrator

Be prepared to answer questions and comments

Current and prospective students often post questions on any number of University-related topics. It鈥檚 best to answer questions privately (ask them to send you a private message about their question). Avoid answering questions of a personal nature publicly, as it could violate Federal privacy laws. FERPA and HIPAA policies apply.

Be current

If your social media channel doesn鈥檛 post at least once a month, it may be removed from the social media directory.

Don鈥檛 mix the personal and the professional

Don鈥檛 engage in 麻豆传媒映画出品-related communications on your department鈥檚 Facebook using your private persona. Similarly, don鈥檛 conduct personal affairs in any social media channel using your department鈥檚 persona.

What about my personal Facebook?

If you self-identify as a faculty or staff member of 麻豆传媒映画出品, you render yourself subject to disciplinary action if you share private information or make derogatory or offensive comments about the University, other faculty or staff, or students.

 

Moderating Facebook Comments and Posts

The purpose of the 麻豆传媒映画出品 social media channels is to share news, alerts, Lion pride and more to our students, faculty, staff, alumni, parents, neighbors and the region. Visitors may share input through direct messages or comments. All viewpoints are welcome and will not be removed as long as they comply with the below policy. However, the 麻豆传媒映画出品 social media team may review and remove comments based on the following criteria.

  1. Comments must be directly related to the topic of the post.

  2. Comments that commit the following may be subject for removal:

    • Compromise the safety or security of 麻豆传媒映画出品 community members, the public or public entities

    • Contain obscenities

    • Contain harassing content that is severe, pervasive, and objectively offensive

    • Present a grave and imminent threat

    • Incite imminent lawless action

    • Contain true threats

    • Are fraudulent

    • Defame

    • Violate intellectual property rights

    • Promote a business or commercial transaction

    • Promote a candidate campaigning for election

  3. The 麻豆传媒映画出品 social media team may remove 鈥渟pam鈥� comments generated, or that appear to have been generated, by automated software.

  4. Comments are also subject to Facebook鈥檚 polices and standards, which the 麻豆传媒映画出品 social media team does not control.

 

麻豆传媒映画出品 is not responsible for comments placed on its Facebook page by others. Visitors are personally responsible for their own comments, username and any information placed on this page by the visitor.

Bottom line: We ask that the 麻豆传媒映画出品 community act with the tact and open-mindedness for which it is known.

 

Guidelines for Being a Twitter Administrator

Think before you tweet

Unlike other social media channels, you can鈥檛 edit once you press 鈥渢weet.鈥� It鈥檚 always a good idea to double check your tweets for spelling errors and correct links before you send it.

Who to follow and what to like

It鈥檚 highly recommended that you follow other Twitter accounts affiliated with 麻豆传媒映画出品:

Contact Information

socialmedia@southeastern.edu